Principal Product Designer combining strategy, craft and technical fluency to solve complex product problems and explore emerging AI interactions.
Two case studies
Case study 01
Untangling a complex
vehicle allocation process.
Modernizing a recurring operational workflow connecting Sales Operations, six districts, and a 65-retailer network.
Case study 02
Designing an AI giving
companion for donors.
A freelance project exploring how AI could connect an existing but fragmented university giving ecosystem into a more personal donor journey.
AI Lab
Small experiments exploring how AI can change the way people understand, decide, create, and act. Not case studies; just ideas I wanted to try.
Exp 01 · Game
What if learning acronyms felt more like playing a game than reading a glossary?
See the experimentExp 02 · Character
What if your feelings about money came to life?
See the experimentIndependent concept explorations. Not affiliated with, or products of, any employer.
About
I enjoy untangling complex problems, turning ideas into intuitive experiences, and experimenting with new technologies to explore what's possible.
Find the right problem first
I look at behavior and evidence before I look at screens.
Make being wrong cheap
A hypothesis and a small experiment beat a confident roadmap.
Accessibility is product quality
I train business partners on web accessibility, and presented a GDAA training.
Contact
